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Pro Know-How™ is a trademark of Elfstone Press
Pro Know-How™ Books are not written for dummies or for complete idiots. Instead, they are written by experienced professionals for people who have aspirations to acquire skills at a professional level through study and applied effort. |
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Success In The Arts
What It Takes to Make It In Creative Fields
An essential book for any person in or considering any of the arts as a profession:
Music, Dance, Acting, Film, Writing or the Visual Arts
Cut through the clutter and pretenses surrounding the arts.
Get real-world counsel for anyone going into artistic careers
and get it in a light-hearted and often humorous way.
Learn the answers to these essential questions:
• What qualities promote success in the arts?
• How do you know if you have enough talent?
• What do you need besides talent?
• What are the myths about creativity?
• What is real creativity and how do you cultivate it?
• How do you get through tough times?
• How do you deal with criticism?
• How do you “get the breaks” in your field?
• What foundation principles don’t change?
• How do you hang on to the important things in life?
• How do you keep from “selling your soul?”
• What if you don’t make it? |
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Future Pro Know-How™ Books |
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The True-Color Book
The Theory and Practice of How Color Really Works
Status: Outline ready, 264 illustrations ready
This book gives the reader an understanding of many of the amazing facets of the world of color,some not found in any other books on color. It also provides the tools to show the user how to have a genuine facility in using color in real situations. This book is for any visual artist and especially for graphic designers. |
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Corporate Identity Design
Status: Outline ready, 14 illustrations ready
There are bedrock principles for corporate identity design. If those principles are ignored, the identity design is likely to be weaker, clients will tire of their logo and commission a redsign after a few years. If these bedrock principles are observed, an identity can live on for decades, looking fresh and contemporary, satisfying the clients' needs for flexibility and continuity. |
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Corporate Identity Manuals
Status: Outline ready, 8 illustrations ready
With the digital tools at our disposal, corporate identity manuals are now relatively inexpensive to produce and distribute. At the same time those same digital tools give people with no design ability at all the power to use (or abuse) almost any company's identity. Gone are the days when only large companies have corporate identity manuals, consequently designing them has become a mainstream activity. This book covers all of the principles for designing effective and professional corporate identity manuals. |
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